You automated the CRM and now bad data arrives faster, duplicates multiply, and nobody trusts the reports. Automation did not create the problem, it just removed the delay that was hiding it.
Assigning an owner, stamping a source, moving a stage when a contract is signed: all boring, all safe. Deciding whether a lead is good, writing the follow up, choosing the price: judgement, and automating it produces confident nonsense.
Every automation multiplies whatever data quality you already have. Two records for one company become two sequences, two owners and one annoyed customer.
If a deal stage can be changed by a person, a sequence and an integration, it will disagree with itself and the pipeline report becomes fiction.
When something goes wrong, and it will, you need to see which rule fired and why. Automations without a visible log are impossible to debug and everybody blames the tool.
This is teaching material and our own reading of standard practice, not advice for your specific setup. Check anything important with your own specialist.
Write what is happening. We reply with what to fix first and why. No call, no pitch.